http://www.int-a1.com/4life

Welcome to our 4Life Dream Team Blog and I look forward to working with you to help you develop a successful and prosperous 4Life business.

4Life Research aims to remain the world leader in immune wellness nutraceutical science. 4Life Research foundations originate from the discovery of transfer factor by immunologist Dr H. Sherwood Lawrence in 1949.

4Life Research, after 50 years of scientific research into transfer factors, found a way to safely encapsulate transfer factor so that it could become more widely available at a fraction of its previous cost. In the late nineties 4Life Research launched its mission of taking transfer factor to the world through word of mouth referral marketing, also known as network marketing. 4Life’s unique, patented, proven, consumable nutraceutical products combined with the world’s most generous mlm compensation plan provides an excellent business opportunity, one that can be started part-time with a small investment in a 4Life starter kit.

4Life business is about sharing the good news on transfer factor, nature’s secret weapon that keeps us all safe and healthy. Supplementing our immune system with 4Life transfer factor will enable us to stay well during those times when our own natural supplies of transfer factor are depleted by stress, poor nutrition, toxins, etc or by aging processes (our body’s natural transfer factor supply peak’s around age 30 then steadily declines). With lifelong daily supplementation we can prolong our vitality and youthfulness into “old age”.

4Life’s transferceuticals are just what all baby boomers need, and will increasingly turn to as 4Life distributors bring awareness of the many benefits of nature’s miraculous transfer factor to the market, helping to fulfill 4Life’s mission of taking transfer factor to the world and making it a household name and widely consumed nutritional supplement.

The aging of baby boomers coincides with a wellness revolution fueled by breakthroughs in medicine, nutrition and other areas of science and commerce. The wellness revolution is expected to become a 10 trillion dollar industry in the next ten years, that is a 20 fold increase on todays 500 billion dollar global wellness industry, which is double what it was 10 years ago. Experts such as Professor Paul Zane Pilzer predict it will be the largest industry of all time. In his “The Next Millionaires” Dr PIlzer explains why the number of U.S. millionaires doubled in the 1990s, how the economy is now creating one million millionaires a year from 2006-2016, and how ordinary people (like you and me) can become one of them.

Professor Charles King, Harvard economist and advisor to several US Presidents, has called network marketers the “New Professionals” and this is where most of the Next Millionaires of the Wellness Industry will come from, the MLM direct selling industry. 4Life is the premier nutritional wellness company with the most needed product and the most generous compensation plan … the perfect storm … ride the positive tsunami of the global wellness revolution now!

Here are some links to help you learn how to do this:

http://www.int-a1.com/4life
http://www.transferfactor.com
http://4lifenetworkers.ning.com
http://twitter.com/immunity4life
http://www.youtube.com/4life4all

http://4life4all.wordpress.com …public
http://4lifedreamteam.wordpress.com … private

All the best
Denis McCarthy

4life[@]int-a1.com
denis7890.4life[@]gmail.com
( remove the [] brackets )

Ph: +61 8 9430 7777
Fx: +61 8 9430 4305
Mb: +61 4 0402 0242

I have modified my view since then. Now I would say it is and it isn’t a number game. Let me explain…

Treating MLM business building as a numbers game can lead you astray and can be a turn off to you and to others who are considering joining your business … who can replicate Bill Britt’s (see post below) approach and attitude? Very few …

I prefer to view MLM as being about the Power of One and the Magic of Two.

The Power of One is building your business one person at a time, one on one and one by one.

The Magic of Two, is the next step … first get 1 and then another … now you have 2.

If you do the second step well, then your MLM job is 80% done. That job is to teach and train those 2 to expertly duplicate these two steps … so each finds their 2 business builders.

Now you have 2 + (2 x 2) = 6 in your team … 2 on level 1 and 4 on level 2 … you job is to supervise level 1 to ensure that they are managing (teaching, training and then supervising) their level 1 (your level 2) well… in an excellent way so that they system is duplicated properly.

That’s it … you job is done … you continue to support these 6 people … you need not do any more, so long as they are all operating the system well.

Now, you keep an eye out for other people to share your story with in a natural and effortless way. If anyone is interested you have the option of placing them under one of your downline, OR if it is a unilevel mlm system like 4Life Research, then you can place the new business associate on your front line (level 1), thereby becoming the manager of your 3rd division or “leg”. I guess you could consider this level 1 manager as your back-up manager.

When this third level 1 manager gets 2, this adds another 3 people to your level 1 and 2 supervision … making a total of 9 in the first 2 levels of your team.

Human beings natural span of control is around 6 … so at 9 your management ability will be stretched. But it can be done so long as you put in the time and energy. Beyond 9 is not recommended and unnecessary for you to succeed in your MLM business. In fact, it could be detrimental.

If you do a good job of inducting and training your managers and leaders, and continue to do a good job of mentoring and supervising them, then there is much less likelihood of people dropping out. By ensuring their success, satisfaction and happiness being part of your team they are likely to remain committed, inspired, loyal and true leaders.

As your managers and leaders gain in confidence, competence and experience they can take over some of your mentoring and supervisory role, leaving you more free to consolidate and deepen your knowledge, skills, abilities and experience as a 4Life Leader.

You see, you do not need big numbers if you are careful on who you accept .. notice I said who you accept and not who accepts you … let go of the fear of rejection. Maybe you will need to approach many to get the 1 and 2, and maybe not! It depends upon who you know and who you approach in the first place. Ideally you will approach quality people of talent. Sometimes a conversation with a stranger reveals are hidden gem! It is a process of sifting and sorting … your are recruiting talent for your golden opportunity and future global business.

Don’t be in too much of a rush to take the first person who puts up their hand. You want to also advise your #1 and #2 to do the same, otherwise you may find that #3 through to #6 are incompatible with your management style, your personality and values …. be sure you build a strong foundation be selecting your #1 and #2, and even #3, very well!

Don’t be misled by the rhetoric of MLM being a numbers game. It is more about the Miracle of Two, the amazing power of the exponential growth from 2 to 4, to 8, 16, 32, 64, 128, 256, 512, 1024, 2048, 4096 = 12 levels to your business organization, with each level all based on the natural span of human control of 6. When your organization reaches 12 deep you can retire a very wealthy person.

If each manager (business associate) learned, mastered and duplicated the system each month, then you’d have a 12-level deep organization in 12 months. And if you created a third division (took on a third leg), then theoretically you’d reach the same position much sooner.

In addition, using this approach, every participant could achieve the same, without fear of rejection. If anything the fear may be of you’re needing to reject unsuitable candidates or “prospects”. However, you can quickly learn to politely and diplomatically explain that you do not think that the business opportunity is suited to them, that you do not think they would be successful and that you do not want to see them waste their time, effort or money.

If they insist, then you could refer them to someone else in 4Life who may be willing or may be a better match, or to another MLM business if they insist on being in a MLM business. Alternatively, you could offer to put them through an induction and more rigorous screening process, and reassess their suitability once they have done the more detailed preliminary study and reading.

I hope the above provides you with a good counterbalance to the “numbers game” view of MLM as portrayed below.

All the best, Denis McCarthy

Skype me: denis_mccarthy
Follow me: http://twitter.com/denismccarthy
Facebook: http://www.facebook.com/DenisMcCarthy.inet
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ANY business is a numbers game

July 7, 2009